Need

You would have thought a company contracted to fit out the UK's top high-street retailers, would already be shouting about their market presence through every type of media format they could get their hands on, and have a strong brand to back this up. However, CCS Shopfitters were too busy creating stunning interiors for their clients.

Our brief was to create a brand to complement the beautiful retail fit-outs and craftsmanship seen all over most UK retail stores CCS are responsible for, such as House of Fraser Zara Costa Coffee Marks & Spencer The Grosvenor Hotel and DKNY.

Solution

With research into the types of business being conducted by CCS and the type of brands they are in constant dialogue with, we set about establishing a style that would fit right in with the likes of M&S and Zara.

Based around the tagline
Creating Beauty in Space, the brand was developed and applied across all media, from staff attitude to office furnishings, and a company portfolio to be used in an international exhibition of established shopfitters.

Result

Immediate increase in profile with new presence of strong brand positioning within marketplace.

Firm orders achieved on site of new company documentation, due to evidence of strong commercial experience.

Internal confidence building with the belief in company brand and the ability to achieve new sales targets.