Need

We were approached by Recruit Yorkshire to brand and take complete control of the editorial layout and advertising content of the magazine, both printed and online. This also includes brand management and advertising management service.

Research into the industry concluded that this concept was to be Yorkshire's only business-to-business recruitment magazine, this was our opportunity to set a benchmark product.

Solution

We created a strong identity to carry the authority of the magazine to its target audience, and the magazine presents itself in the corporate colours of the brand, to create a neutral platform for the editorial content and advertising.

Each section has been carefully designed so that every feature is given maximum exposure and advertising content is never imposing. All of this is backed up by an online central resource for readers and subscribers.

Result

Creation of an established brand that carries credible weight within the corporate market. Editorial is focussed to specific sectors with clear and concise presentation. Businesses are guaranteed controlled circulation of over 7,500 readers with a certified media pack. Detailed figures show readership is growing month on month, which is driving up advertising credibility and revenue.